Digital Marketing Manager

Posted: 02/04/2020

This position works closely with the Business & Marketing Leadership to support all online marketing initiatives plus, any new digital business opportunities.  This role is all encompassing for every aspect of HM online business and driving traffic to the site through SEO, organic and paid search efforts.  This person will oversee creating and executing strategic goals/objectives plus monitor and analyze on-going progress/results. This individual will need to have strong analytical skills, creative acumen, managerial mind set and visionary thinking. 

  • Responsible for the successful development of all digital marketing strategies to increase brand awareness and revenue
  • Leads the digital marketing budget, planning and execution of strategic vision while controlling expenses and meeting deadlines   
  • Works with team and agency to create fully integrated marketing programs across all channels
  • Leverages research tools and data to form strategic approaches that are driven by actionable insights
  • Responsible for talent recruitment, management and development
  • Actively pursues process improvement and cross training to optimize resources
  • Manages team responsible for e-mail marketing, social media, SEO and digital analytics
  • Coordinates & collaborates with key stakeholders throughout the organization to enhance our digital presence and assist other departments with online marketing initiatives
  • Stays on top of trends and best practices while working with the Ecommerce Manager to optimize the user experience
  • Demonstrates experience with designing and implementing successful marketing programs across all channels
  • Responsible for establishing, executing and reporting on all digital KPI’s
  • Stays on top of trends and best practices in digital strategy across SEO, user experience and web content
  • Analyzes web traffic metrics and suggests opportunities to boost web traffic and conversions
  • Assists in working special events conducted by the department
Education/Work Experience Required:
  • Bachelor’s Degree in Marketing, Communications, Advertising or related field
  • 5-8+ years of experience:  E-commerce &/or Digital Marketing
  • Expert with E-Commerce systems, operations and digital advertising media & metrics
  • Experience with HTML, Photoshop, Web Reporting/Google Analytics, Adobe Scene 7
  • Solid knowledge of SEO, web analytics and Google AdWords
  • Ability to recruit, develop, manage & train staff
  • Strong analytical and project management skills
  • Strategic thinker but can be tactical if need be
  • High energy leader with ability to make difficult decisions

Knowledge, Skills and Abilities:

  • Candidate should have a passion for embracing digital marketing innovation and emerging trends
  • Must possess skill sets that foster talent development
  • Able to work collaboratively with other departments or independently
  • Excellent interpersonal skills, including strong written & verbal communication skills
  • Very organized and meticulous with a critical eye and attention to detail
  • Analytical skills & resourcefulness a must
  • Creative thinker with a vision across multiple platforms & channels
  • Strong working knowledge of analytics platforms


 

Position Type: Full-Time

Salary Range: $50,000-$100,000